March 31, 2023
The University of Arkansas at Fayetteville’s faculty senate is publicly objecting to the state system’s potential acquisition of the University of Phoenix, once a premiere for-profit institution, but which has since lost hundreds of thousands of students and significant clout in the sector.
Faculty members registered concerns about a possible sale in an undated open letter to the University of Arkansas System governing board and Donald Bobbitt, the system president. They expressed fears about the system’s branding being associated with the University of Phoenix, which they say has a history of poor student outcomes and misleading marketing about the quality of its programs.
The professors urged the Arkansas system to instead invest funding “here in the only state in America where one can still find diamonds.”
The University of Phoenix was once a powerhouse institution, enrolling almost half a million students at its peak in 2010. Its enrollment has since dwindled to nearly 86,000 as of fall 2021, according to the most recently available federal data.
However, the institution bled students over time amid bad press about the for-profit industry and alleged misleading marketing practices.
The University of Phoenix epitomized this criticism. In a high-profile deal in 2019, the college struck a $191 million settlement agreement with the Federal Trade Commission over allegations it misrepresented its relationships with major employers like Adobe and Microsoft in its advertisements.
The university has since tried to streamline operations and shake off its bad reputation. It said last year it is on track to close all but one of its physical campuses by 2024. The college’s website lists 10 campuses in California, and one each in Texas, Nevada and Hawaii.